We've reviewed your website to see how well it's working to bring you customers.
Visitors can see your contact number straight away when they land on the site — this is critical for roofing leads, because people often want to call immediately.
The site clearly states you serve Launceston and Northern Tasmania, which helps both visitors and search engines understand where you operate.
Your contractor and practitioner licence details are on the site, which is valuable proof that you're a legitimate, licensed operator — most competitors don't show this at all.
Your website doesn't have HTTPS security. This means when someone visits from Google, their browser displays a "Not Secure" warning in the address bar. Some browsers even show a full-screen warning that blocks the page.
What this costs you: Over 80% of visitors will close the tab as soon as they see "Not Secure". Google also ranks sites without HTTPS lower in search results. With zero Google reviews to fall back on, you're losing nearly everyone who clicks through from your Google Business Profile.
Your phone number appears as orange text, but there's no obvious button that invites people to take action. Most roofing customers are ready to call or request a quote immediately — they're not browsing casually.
What this costs you: When visitors have to think about what to do next, many will simply go back and call the next business in the search results. A clear call button makes it effortless to contact you.
The header logo and layout look like they're from an older era of the web. The main roof photo is washed out and doesn't clearly show the quality of your work. The text is hard to scan quickly.
What this costs you: People judge whether a business is trustworthy within a few seconds. If your site looks like it hasn't been updated in years, visitors wonder if you're still actively operating — and they'll often go back to Google and try the next company.
The contractor licence numbers are shown in small text in the lower corner. For a high-value service like roofing, customers specifically look for this proof before they call.
What this costs you: If customers can't easily see you're licensed and insured, they'll either ring to ask (adding friction) or just choose a competitor whose credentials are more visible.
Your phone number isn't set up as a click-to-call link. That means someone on a mobile has to manually copy the number, switch to their phone app, paste it in, and then dial.
What this costs you: Every extra step loses a portion of customers. Most people won't bother — they'll hit the back button and call someone else. This is a simple fix that immediately lifts your phone conversion rate.
We'd like to walk you through these findings in a quick 30-minute call — no pressure, just a plain-English explanation of what's going on and what a new site could look like for your business.
If you'd like to see examples of similar roofing sites we've rebuilt, or talk through what the process looks like, we're happy to answer any questions.
Interested in a 30-minute walkthrough?
Reply to the email this report came with, or call us to book a time.