Nu Roof Tas
Website Review

Your website has good bones, but it's working harder than it needs to—and leaving calls on the table.

out of 100

What's Already Working

Your phone number is visible above the fold

Many local businesses bury their contact details. Yours is right there at the top—that's exactly where it should be.

You clearly state your service area

Launceston and Northern Tasmania is mentioned prominently. Customers know immediately if you cover their area.

Your licence numbers are on the page

You've included contractor and practitioner licence details—proof you're legitimate. The issue is they're too easy to miss (more on that below).

What's Holding You Back

These aren't small tweaks—they're the difference between a visitor calling you or going to the next search result.

Your site shows "Not Secure" in the browser

You don't have HTTPS enabled. That means every visitor sees a warning in their address bar before they even read a word. Chrome and Firefox sometimes show a full-screen alert. Google has confirmed this hurts your search ranking, and studies show over 80% of people leave immediately when they see that warning. With zero Google reviews to fall back on, you can't afford to scare off the traffic you do get.

There's no clear "call now" button

Your phone number is visible, but it doesn't look like something you can tap. Many local searches happen on a phone, often while someone's standing in front of a leaking roof. If they don't see an obvious button, they move on.

The design feels dated

The large bevelled logo, washed-out roof photo, and narrow text columns make the site look like it hasn't been touched in years. Visitors decide in seconds whether a business is still actively trading. An outdated website raises doubt—even if your work is excellent.

Your licence proof is too quiet

You've done the right thing by including your contractor and practitioner licence numbers. But they're tucked away in small text. Roofing is a big investment—customers want to see proof you're qualified before they call. Make it obvious.

Your phone number isn't tap-to-call

On mobile, visitors have to manually copy your number, switch to their phone app, and paste it in. Every extra step loses customers. A proper click-to-call link fixes this in one line of code.

How This Looks to a Real Visitor

Desktop view (1440×900)

Mobile view (375×667)

We also filmed how your site loads on a slow 4G connection—the reality for many regional visitors. You can watch that video here: mobile loading video.

What Changes When We Fix This

More phone calls from mobile visitors. A clear tap-to-call button and faster load times mean fewer people bouncing back to Google.
Better visibility in search results. HTTPS, proper page titles, and structured data help Google understand and rank your site. Right now you're invisible to the new AI-powered search tools like ChatGPT and Google's AI overviews.
Faster trust. When your licence details, service area, and credentials are front and centre, customers feel confident calling you instead of the next company down the list.
A site that works on phones. Most of your traffic is mobile. The new design will be built mobile-first, so it works beautifully on every screen size.
You stop losing visitors to the "Not Secure" warning. This alone could be costing you dozens of enquiries every month.

A Few Things We Also Noticed

Your site is still running Google Universal Analytics, which stopped collecting data in July 2023. That means you haven't had any visitor data for over two years. When we rebuild, we'll set up the current version (GA4) so you can actually see where your traffic is coming from.

You also don't have any Google review volume yet—zero reviews makes it harder to rank locally. We can talk about simple ways to start collecting those (a single SMS after each job works well).

Let's Walk Through It

This report is a snapshot. There's more to discuss—what to keep, what to replace, and what a modern roofing site actually needs to turn visitors into calls.

We'd love to spend 30 minutes walking you through the details and showing you what's possible. No pressure, no obligation—just a proper conversation about whether this makes sense for your business.

0457 358 755

This review was prepared on 16 May 2026 using automated audit tools, real Google performance data, and a manual review of your site's design and functionality.